January 30, 2026 ~ Lucy Ann Lance is joined by Ashley Schafer, Executive Director, MSAA, and Lilliane Webb, Business Services Program Manager & getDowntown Director. Conquer the Cold aims to help commuters choose sustainable transportation options (such as walking, biking, using public transportation, and carpooling) even in colder weather. Individuals can log their trips on win at ConquertheCold.org or engage with one of the social media activities to win prizes.